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RETROSWEAT
Project Type
Studio Project
Date
Fall 2022
This project was completed in William "Ashley" Coon's Fall 2022 studio, which focused on designing a retail space based on a self-created pattern.
The concept for this project is an all-female fitness retail store featuring a spin studio on the third floor, where a continuous interior ramp culminates. The site is located in Old City, Knoxville, Tennessee, within a long and narrow pre-existing building, presenting a unique design challenge.
Inspired by 1980s fitness culture and design, the space originated from a custom pattern developed at the beginning of the semester. When deconstructed, the pattern revealed repeated loops, reminiscent of a ramp's plan view—ultimately shaping the idea of an uninterrupted ramp winding through the space. This ramp guides visitors past merchandise displays and leads through a members-only locker room for spin class participants. Designing the locker room along the sloped ramp required careful elevation adjustments, ultimately creating a functional and dynamic layout.
The bold 80s aesthetic is brought to life through vibrant colors, playful patterns, and dynamic lighting, fostering an energetic and engaging environment. The space is open to anyone who identifies as a woman, offering a women-only workout class designed to provide a safe, supportive space for women to feel comfortable getting active while fostering a strong sense of community and empowerment.






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